Nationwide has issued a stark warning to thousands of customers aged 18 to 24, revealing that 83% of young adults expect to gamble more frequently due to major sporting events in 2026, with the FIFA World Cup looming just 12 days away. The building society's research highlights a concerning trend: one in four younger people gambles to pay essential bills, more than double the rate among over-55s.
Generational Divide in Gambling Habits
Nearly one in five young gamblers (18-24) cite addiction as a reason for gambling, approximately nine times the rate among those aged 55 and over. Nationwide, which has branches in Birmingham, found that a quarter of young gamblers use gambling to generate extra income for essential expenses.
Kathryn Townsend, Head of Customer Vulnerability for Nationwide, stated: "Major sporting events bring people together and we know most will enjoy the World Cup responsibly – but our research shows a clear generational divide, with nearly one in five young gamblers describing themselves as addicted and a quarter of this group saying they’re gambling to help pay essential bills – which is of concern. No one should feel they have to face gambling harm alone. At Nationwide we urge customers to get in touch with us, help is available, without judgement, whenever they need it."
Expert Advice and Support
Raminta Diliso, Senior Partnerships Manager for GamCare, said: "Sporting events like the World Cup often see a spike in betting activity and we know the challenges it presents for those experiencing gambling harm. We’re particularly concerned about young adults who may be at-risk this summer, with more games and overnight fixtures offering more opportunities to gamble. We urge anyone struggling with gambling to make use of bank gambling blocks, such as Nationwide’s, and contact the National Gambling Helpline on 0808 8020 133 for free support."
Regional Differences Across the UK
The research also reveals a regional divide in gambling habits. London leads with 80% of gamblers expecting to bet more frequently in 2026 due to major sporting events, followed by the West Midlands (79%) and the North West (74%). Yorkshire and the Humber records the lowest figure at 59%.
Nationwide's warning comes as a reminder of the financial and emotional risks associated with gambling, particularly for young adults. The building society encourages customers to seek help without judgment.
