Barclays has confirmed that customers are set to have £981 less in their bank accounts by July 4. The high street banking giant, which operates branches in Birmingham, issued the update ahead of Harry Styles' Together, Together Tour.
Spending Breakdown
According to Barclays, fans are expected to spend an average of £981 to make the most of the experience, amounting to £1.06 billion across the 12 concert dates. The tour concludes on July 4. With no other UK tour stops and just one other European location in Amsterdam, the residency marks the most performances by any artist in a single year at the north London venue.
Ticket Costs
Those attending report spending the largest share of their event budget on tickets, costing an average of £143.20. While 19 per cent said this was higher than planned, two-thirds (66 per cent) would have been willing to pay more if necessary to secure their spot.
Additional Expenses
Other costs include accommodation (£141.20), transport (£103.10), and pre-event food and drinks (£103.10). The average anticipated spend on official merchandise is £102.20. Three in 10 (29 per cent) fans will stay overnight in London the night before and/or after the concert, and 28 per cent plan other activities such as sightseeing and exhibitions while in the city.
Expert Comments
Rich Robinson, Head of Hospitality and Leisure at Barclays, said: “Harry Styles’ Wembley residency is set to deliver a significant boost to London, with fans expected to spend across hospitality, retail and leisure as they make the most of their trip to the Capital. It also underlines consumers’ growing appetite for memorable experiences, as people increasingly prioritise events that feel personal, meaningful and worth travelling for.”
Tom Corbett, Managing Director of Sponsorship and Client Experience at Barclays, added: “This tour shows just how powerful live entertainment can be, benefitting consumers and businesses alike. ‘Concert tourism’ is on the rise because of the extent to which people value unique, shared experiences – so much so, that they’re willing to invest in them even when cutting back elsewhere, and to travel to see their favourite artists perform.”
