One of Europe's major white-label hotel operators has filed for insolvency, casting uncertainty over a vast network of 250 properties across the continent. Revo Hospitality, previously known as HR Group, announced it is to be restructured under self-administration proceedings.
Scale of the Insolvency and Immediate Plans
The group operates a significant portfolio of hotels across 12 European countries and 135 cities under its own brands, while also acting as a franchisee for several international chains. A core part of its business, 125 hotels in Germany and Austria, is expected to continue trading with all of its roughly 5,500 employees.
In a statement, the company indicated that insolvency proceedings have been initiated for approximately 140 associated companies, primarily under self-administration. It expressed confidence, stating there are "good prospects for a swift restructuring and long-term continuation."
Gordon Geiser of GT Restructuring, who along with Dr. Benedikt de Bruyn has been appointed managing director for the proceedings, outlined immediate steps. "We will immediately stabilise operations and implement initial restructuring measures in consultation with key stakeholders," he said. The group has also applied to the Federal Employment Agency for pre-financing of salary payments for employees for January to March 2026.
Impact on Guest Bookings and Industry Reaction
For travellers, there is a crucial piece of reassuring news: bookings with a departure date until the end of March 2026 are expected to be honoured and are considered safe. The announcement has, however, sent ripples through the travel industry.
One guest expressed shock at the scale of the collapse, noting familiarity with many of the group's hotels. "I'm astonished at how many of these hotels I have either stayed at or had considered staying at over the years," they said. "I hope that there is a smooth transition and that half of these don't just close."
Another comment highlighted the potential wider impact on the market. "This is going to impact hotel pricing across a lot of locations, and room availability also," they noted, referencing the group's partnerships with brands like Steigenberger, Hilton Garden Inn, Radisson, Hyatt, and Wyndham.
Expert Outlook and Restructuring Hopes
Despite the significant challenges, some industry observers see a path forward. One respondent familiar with the appointed restructuring lawyers described them as "professionals with success references, very target-oriented and reliable." They added, "I think the chances are good to find investors for nearly all the hotels."
The move into self-administration, which allows existing management to retain some control under court supervision, is often pursued to facilitate a restructuring while keeping the business operational. The focus for Revo Hospitality will now be on securing its future and minimising disruption for guests, employees, and partner brands across its extensive European network.
