The question of how much it takes to convince a celebrity to face bushtucker trials in the Australian jungle has been answered, as the rumoured pay packets for the I'm A Celebrity 2025 cast have been leaked to the press.
With the new series launching on Sunday, 16 November on ITV, the reported figures show that each star is pocketing a significant sum for their gruelling stint, with one unlikely name earning more than double the lowest-paid contestant.
From Lowest to Highest: The Jungle Pay Scale
According to a TV insider speaking to The Sun, the salaries vary dramatically based on a celebrity's profile and their ability to attract younger viewers.
At the lower end of the scale, comedian and radio host Eddie Kadi is reportedly set to receive £75,000. The source suggested his lower profile meant a smaller fee, but predicted his popularity would soar during the show.
Close behind him is Loose Women regular Kelly Brook, who is believed to be earning £80,000. Brook had previously vowed never to do the show but changed her mind, entering her "don't give a damn era".
A group of four well-known faces are all reportedly earning £95,000 each. This quartet includes Martin Kemp of Spandau Ballet fame, chat show legend Ruby Wax, Emmerdale favourite Lisa Riley, and EastEnders star Shona McGarty.
The TV source explained that while these stars are "showbiz favourites," they lack the social media pull to command the top fees from ITV, who are keen to attract a youth demographic.
The Big Earners and the Top Fee
Moving into six-figure sums, football influencer Angry Ginge (Morgan Burthwhistle) and former Lioness footballer Alex Scott are both said to be receiving £100,000.
For Angry Ginge, his millions of social media followers helped boost his fee. In Alex Scott's case, her high profile and the potential for her to discuss her relationship with singer Jess Glynne made her a valuable signing for producers.
Jack Osbourne is reportedly securing a substantial £200,000 for his appearance. Insiders suggest his participation so soon after his father Ozzy's passing will be a major draw for viewers wanting to hear how the family is coping.
Topping the list as the highest earner is rapper Aitch, who is rumoured to be raking in a staggering £250,000. The 25-year-old, with 2.2 million Instagram followers, was specifically recruited to pull in younger audiences, justifying his huge paycheque.
What the Salaries Reveal
The leaked salaries highlight a clear strategy from ITV, where a strong social media presence and appeal to a younger demographic are valued as highly, if not more, than traditional television fame.
The pay gap is significant, with the top earner, Aitch, taking home more than three times the amount of the lowest-paid star, Eddie Kadi. As the celebrities face their fears Down Under, it's clear that not all jungle adventures are valued equally.
