The Disney Cafe located inside the world's largest Primark in Birmingham city centre has closed its doors permanently. The popular cafe, known for its Mickey Mouse pancakes and fruit skewers, was a major attraction for shoppers since its opening in April 2019.
Closure Confirmed
Primark has confirmed that the Disney Cafe closed as of Wednesday, May 6, following a review of the store's features. The company stated that customers will notice other concessions closing over the next 12 months as part of a broader strategy to adapt store spaces to local customer preferences.
Reason for Closure
A Primark spokesperson explained: "We know how important our stores are to our customers and we're constantly reviewing them to ensure we provide the best shopping experience. As we've expanded our own product offering, we are adapting our spaces so that each store is best set up to cater to local customer preferences."
The spokesperson added: "As part of this, we have been reviewing our in-store concessions and considering how we maximise and best use the space we have in our stores. Over the next 12 months customers will start to see the closure of some concessions. These decisions are being informed by the size and location of each store. We're committed to working with our valued partners to manage this process with care and transparency, supporting them throughout."
The Disney Cafe was a beloved feature for fans of all ages, drawing visitors from across the country. Its closure marks the end of an era for the iconic store, which remains the largest Primark in the world.
