Jet2, the popular holiday provider, is on the lookout for the next stars of its iconic advertising campaign. The company is offering customers the unique opportunity to become one of its newest "Nothing beats" stars and feature in its upcoming television advert.
How to Participate
Those interested in being part of the famous advert, which features Jess Glynne's hit song 'Hold My Hand', need to send a short video clip showcasing their best ‘nothing beats a Jet2holiday’ moment. The footage should be between four and six seconds long and must show a person looking directly into the camera while on holiday, creating the illusion that the camera is another person interacting with them.
Jet2 enthusiasts have until July 31 to submit their entries via the website nothingbeats.co.uk. Participants are required to fill out a form, confirm the destination they visited with Jet2, and provide a brief review of their getaway.
Campaign Details
The successful entries will be broadcast on television across the UK starting this year. The customer-focused clips will appear on multiple streaming platforms, including broadcast TV, YouTube, video on demand, as well as social media campaigns, CRM, and on Jet2's website.
Those selected to be part of the campaign will also be automatically entered into a prize draw, with one winner chosen at random. The grand prize is a seven-night, four-star Jet2holiday to Dalaman in Turkey, staying at the Orka Lotus Beach Resort.
Customer-First Approach
David Hills, chief customer officer at Jet2, commented: "Last summer, you could not miss it, now this summer we are inviting customers to be a part of the advert that everyone has been talking about. Nothing beats real people starring in our adverts and showing their real memories on their well-deserved holidays, and we are looking forward to creating these adverts with our customers."
He added: "As we approach the peak summer season, this exciting customer-first campaign cements our position as a UK consumer champion. We cannot wait to see the submitted clips, and we welcome everyone to get involved in our latest advertising campaign and become a ‘Nothing beats’ star."
