John Lewis has sparked shocked reactions from shoppers after being found to be selling the so-called "Ferrari of sex toys". The department store chain, which has branches in Birmingham and Solihull, is promoting a range of sexual wellness products in its magazine on page nine, under the heading: “Prioritise Pleasure”.
Products on Offer
The range includes the Coco De Mer No 2 dual vibrator at £185, the Sona 2 Travel vibrator at £99, and the Lelo moisturiser at £18. The store, known for its generous returns policy, states: “Sexual wellness products can only be returned if unopened, unused . . . with the original cellophane wrapping intact.”
Shopper Reactions
One shopper was left taken aback by the range, and said: “I was shocked. At first, I thought it was a kitchen gadget; the last thing I thought it could be was a vibrator.” Another shopper said: “You think you know what you are getting at the John Lewis café with your tea and cake. In the magazine, this is not it!”
John Lewis Defends the Range
In response to the reactions, John Lewis defended the range and said: “Our sexual wellness range sales have more than doubled over the past year . . . and makes the perfect sensual gift or personal treat.”
Commitment to Youth Employment
It comes in the week the John Lewis Partnership has committed to offering a further 1,000 roles to young people who have experienced care by 2030, more than doubling its previous target. The move builds on the success of the Partnership's Building Happier Futures programme, launched in October 2022, to support young people who have grown up in the care system into employment.
Jason Tarry, Chairman of the John Lewis Partnership, said: "Retail has long offered that all-important first foot on the career ladder. It's vital that we continue stepping up to support young people, especially those facing significant barriers to employment. As an employee-owned business, we’re able to make decisions that benefit society over shareholders, and Building Happier Futures is a shining example. Four years in and it’s needed more than ever, so we’re doubling down on our commitment."
