Waitrose has announced a UK supermarket 'first' as it beats Tesco, Asda, Aldi, Lidl, Sainsbury's and Morrisons to a 16-product patisserie revamp. The upmarket grocer is set to transform its in-store patisserie with the launch of 16 new products, including supermarket firsts such as the Pistachio Croissant Cube and Raspberry Croissant Cube.
New Products and Partnerships
Waitrose, which has branches in Solihull and Birmingham, is also expanding its successful partnership with Danish bakery Ole & Steen into 15 more shops, taking the total to 50. Elizabeth Greenman, Bakery Product Developer at Waitrose, said: 'We know our customers are craving next-level indulgence, so we’re transforming our patisserie with the hottest bakery trends.'
'This includes UK supermarket firsts like the Parisian-inspired Raspberry and White Chocolate Crookie and our stunning, Instagram-ready Croissant Cubes, alongside truly loaded cookies and the new Matcha & Raspberry Cake. We’re delivering the artisanal quality everyone loves, but at a fraction of the price of your favorite bakeries.'
Full List of Products
- Chocolate & Caramel Loaded Cookie - £1.50
- Blueberry Cheesecake Loaded Cookie - £1.50
- Pistachio & Raspberry Loaded Cookie - £1.50
- Pistachio Croissant Cube - £2.25
- Raspberry Croissant Cube - £2.25
- Raspberry & White Chocolate Crookie - £1.80
- 4 Cranberry & Pistachio Oat Cookies - £2.40
- Almond Pain au Chocolat - £2.00
- Apricot & Almond Pastry - £1.80
- Rhubarb & Custard Pastry - £1.80
- Vanilla Custard Crown - £1.80
- Pear & Custard Pastry - £1.80
- Matcha & Raspberry Cake - £2.00
- Carrot Loaf Cake - £2.00
- Victoria Sponge Cake - £2.00
- Salted Caramel Yum Yum - £1.00
Ole & Steen Expansion Locations
The refreshed patisserie range will be available in stores now, after being rolled out last week. The Ole & Steen partnership is expanding to 15 additional shops, including Bath, Beaconsfield, Berkhamsted, Brighton, Cambridge, Caversham, Chesham, Chichester, Esher, Fulham, Goldsworth Park, Hove, John Lewis Foodhall Oxford Street, Lewes, Reading, and West Byfleet.
