The government has confirmed a crackdown on school uniform costs, closing a loophole that allowed some schools to sidestep limits on expensive branded items. The announcement, made via a press release on Friday September 4, follows promises from Labour to address what it calls a uniform "rip-off" for parents.
New caps on branded items
Under the new rules, schools will be limited to a maximum of three branded items for primary school pupils and four for secondary school pupils. The government says this will prevent schools from hiding behind "optional" branded items where no cheaper alternative exists.
Makerfield MP Andy Burnham said: "The cost of sending your child to school has got out of hand, and parents are rightly fed up. School uniforms shouldn’t be charged at luxury prices when they’re everyday essentials. That’s not right."
Closing the loophole
Previously, some schools had exploited a loophole by listing branded items as "optional" while not offering any non-branded alternatives, effectively forcing parents to purchase the more expensive products. The new measures close this loophole, ensuring that all branded items count towards the cap regardless of how they are presented.
Mr Burnham added: "I’ve listened to parents and alongside the cap on branded items that came in this week, I’m going further to change the rules. We’ll close loopholes and make sure schools shop around for suppliers and consider payment plans."
Government guidance and enforcement
Education Secretary Lucy Powell stated: "No family should be priced out by a school’s choice of uniform supplier or an insistence on branded items. We’ve been clear with schools - three items for primary, four for secondary, no exceptions and no excuses. If schools try to work around that, we will step in."
The government will update guidance later this year on how schools buy uniforms. Schools are expected to seek out suppliers offering payment plans and to review their supplier arrangements at least every five years.
Ms Powell also highlighted other support for families, including free school meals, breakfast clubs and childcare, saying the uniform measures provide "real breathing space for families this school year."



