Global has announced a new multi-year partnership with McLaren Racing, becoming an Official Race Partner and Official Audio Race Partner for the McLaren Mastercard Formula 1 Team at selected races from the 2026 season onwards. The news was revealed live on air as Capital Breakfast hosts Jordan North, Chris Stark, and Sian Welby visited the McLaren Racing Technology Centre.
Partnership Details
As part of the agreement, Global will be integrated into the team's race-week activities at Monaco, Silverstone, and other key European races. The partnership unites two organizations known for performance, precision, and the ability to reach large audiences.
Executive Comment
Matt Dennington, Co-Chief Commercial Officer at McLaren Racing, stated: "Global shares our commitment to precision, performance, and reaching fans in meaningful ways. Bringing them into some of our most iconic race environments will add real value to how we connect with audiences throughout the season. We look forward to working closely with the Global team across the selected races."
Branding and Visibility
On selected race weekends, Global Player branding will appear on race-team headsets worn by McLaren Racing personnel and drivers Lando Norris and Oscar Piastri. Branding will also extend across digital assets, providing prominent visibility for Global among McLaren Racing's global fanbase.
Holding the new branded headsets, Lando Norris told Capital Breakfast: "New headsets for some of the European races this year. So you'll be seeing me in the garage, in the zone, listening to you guys."
