Halifax is set to disappear from the high street entirely as Lloyds Banking Group, which owns the lender, plans to retire the brand. Branch locations will shut over the next couple of months, according to reports.
Lloyds confirms brand review
A Lloyds Banking spokesperson told The Sun that the group regularly reviews its brands but emphasized that there are no immediate changes for customers. They said: "We regularly look at the role our brands play in supporting our customers. Our banking customers can already use any Lloyds, Halifax or Bank of Scotland branch, and see any of their products and services in any of their apps — there are no changes for our customers today."
Industry reaction
Ranald Mitchell, Director at Charwin Mortgages, a Norwich-based bad credit mortgage specialist, said: "Halifax disappearing from the high street feels like the closing of another chapter in ordinary British life. This was a brand people grew up with, trusted and associated with getting on the housing ladder. Banks may see this as streamlining, but customers will see it as another familiar name vanishing from towns that have already lost too many branches, too many counters and too much personal service."
Ben Perks, Managing Director at Orchard Financial Advisers in Stourbridge, added: "Halifax is a bit like your favourite jumper. It's a brand that makes people feel safe and secure, one that is much-loved and has dominated the high street for many years. As the brand gets swallowed up by Lloyds, borrowers will feel like their choice of lenders is reducing, yet again."
Branch closures confirmed
Halifax has confirmed plans to shut 28 of its physical locations permanently as part of wider restructuring by Lloyds Banking Group. A spokesperson previously said: "Customers want the freedom to bank in the way that works for them and we offer more choice and ways to manage money than ever before."
The move signals the end of a brand that has been a staple on British high streets for decades, leaving customers with fewer options for in-person banking.
