Morrisons is helping families throughout the May half term by offering free breakfast to adults and children. The supermarket chain is bringing back its much-loved Kellogg’s ‘Breakfast Clubs’.
Families can choose from Corn Flakes or Rice Krispies, served with their choice of dairy or non-dairy milk, alongside a free apple or banana, available at Cafés nationwide. Running throughout every school holiday this year across England, Scotland and Wales, the incentive helps to keep kids fed when schools are closed and extra costs can start to add up.
Those looking to tuck into a tasty Café classic can also take advantage of Morrisons Kids Eat Free offer, where families will receive a complimentary meal and free drink for one child aged 16 or under when they purchase an adult meal costing over £5, meaning families can stay fuelled throughout the school holidays. The offer allows customers to receive one free kids meal from the Birds Eye kids menu which includes, a main meal, a side, a choice of vegetables and a drink. The main meal options include, Four Birds Eye Chicken Dippers, Three Birds Eye Fish Fingers, Two Sausages, Two Veggie Sausages or Goodfella’s Mini Margherita Pizza (kids mix & match meal usually £4).
The Morrisons Café is not only a perfect spot for kids, but adults too with customers able to purchase two adult meals and two refillable drinks for £15 (available from 12pm daily). There are plenty of meal options to choose from, with British classics like the Bangers, Mash, Garden Peas & Gravy and the Ham, Egg & Chips, or lighter options like the Katsu Chicken Curry & Rice.
School holidays can put extra pressure on family food budgets, with one in three (33 per cent) parents saying they struggle to feed their children during these periods, according to research from Kellogg’s and Morrisons. The figure rises to two in five (40 per cent) among parents aged 25–34, while eight in ten parents say they have worried about their food lasting until their next grocery shop during the break. With children aged 5-11 asking for food on average every two hours at home, it’s perhaps no surprise that 77 per cent of parents say they spend more on food during school holidays.
Matt Khan, Senior Trader for Morrisons Café, said: “We know the school holidays can bring extra pressures for families, from food costs to keeping routines in place. We’re here to help by opening our Café spaces up for Breakfast Clubs to give families a chance to enjoy a simple, balanced breakfast together while continuing to offer our popular Kids Eat Free deal year round.”
