The Baby Show Returns to Birmingham NEC with Expanded Offerings
The Baby Show, the UK's premier pregnancy and baby shopping event, is making its highly anticipated return to Birmingham's National Exhibition Centre next month. Sponsored by Pampers, this beloved event will transform the NEC into a hub for new and expectant parents, offering unparalleled access to industry experts, trusted brands, and exclusive discounts.
Event Details and Schedule
The Baby Show will take place at Birmingham's NEC from Friday, May 8 through Sunday, May 10, 2026. Opening hours are set for 9:30 AM to 5:00 PM on Friday and Sunday, with extended hours until 5:30 PM on Saturday. The event venue is located at the National Exhibition Centre, North Avenue, Marston Green, Birmingham, B40 1NT.
Visitors are strongly encouraged to purchase advance tickets online to secure significant savings compared to on-the-door prices. The show promises to be an essential destination for families navigating the early stages of parenthood.
Exhibitor Showcase and Brand Participation
This year's event boasts an impressive lineup of more than 350 exhibitors, making it the largest Baby Show to date at the NEC. Parents will have the unique opportunity to test products firsthand and consult with knowledgeable brand representatives before making purchase decisions.
Major household names in parenting products will be prominently featured, including Pampers, Tommee Tippee, MAM, Joie, iCandy, My 1st Years, Bugaboo, and Aptamil. The show will also highlight boutique and emerging independent brands such as Zinzino, Forever Living, Pure Baby Wipes, and Trosseau of Nottingham Lace, providing visitors with a diverse shopping experience.
Returning fan favorites include the popular Buggy Testing Track, organized by Project Baby, where attendees can test drive various buggies, pushchairs, and strollers in a dedicated area.
Educational Programming and Expert Talks
The Live Talks Stage, sponsored by Tommee Tippee, will host complimentary educational sessions throughout all three days of the event. Renowned parenting experts including Midwife Lily, Midwife Pip, The Sleep Nanny (Lucy Shrimpton), Annabel Karmel MBE, and Rachel Fitz D will share valuable insights on crucial topics.
These informative talks will cover essential subjects such as birth preparation, breastfeeding techniques, newborn sleep patterns, maternal mental health, the fourth trimester, and modern fatherhood. Netmums, serving as the official podcast and media partner for 2026, will also conduct live podcast recordings, offering honest conversations about family wellbeing.
Ticket Information and Special Packages
General admission tickets are priced at £28 for on-the-door purchases, while advance online bookings offer substantial savings at just £20 per ticket. For those seeking enhanced value, Tommee Tippee exclusive ticket packages start from £36.99 and include two event tickets plus a selected Tommee Tippee product.
Additionally, visitors can opt for The Baby Show goody bag, valued at over £75, for an additional £6 when purchasing tickets. This special add-on provides exceptional value with curated baby products and samples.
Mallory Reynolds-Trout, show director at The Baby Show, expressed enthusiasm about the upcoming event: "We adore returning to the NEC each year and meeting so many new faces and growing families. The NEC provides excellent accessibility for guests and ample space for our wonderful exhibitors to showcase their latest products. We eagerly anticipate welcoming expectant parents this spring and supporting them through their initial steps into parenthood with quality products, informative talks, and fantastic deals."
